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The Salon Punk Book

The Salon Punk Book

10.00

How to make your salon a raging success

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Dear Salon Owner, Alan here.

I've been there, I did it and know you can do it too. A number one salon that is with almost every problem solved.

I've packed as much as time allows into this little easy-to-read book and I loved reminding myself of the days as a crazy salon owner going from struggling to a No.1 position in a town of 35-salons.

44,000 words later here is what I have to share about running and build the most incredible salon business.

I can’t make any great claims of taking over the hairdressing world or winning endless hairdressing awards. I never had fifty stylists breaking endless records and I never had a salon that turned over millions in pounds in haircuts or hairdressing services.

Yet looking back at my 17-years as a salon owner I feel did do something pretty amazing in my own little world of hairdressing that you as a salon owner can look at and feel inspired by.

Before I did that amazing little thing I had to accept this one thing about my life as a hairdresser and salon owner. It was this.

Being a great hairdresser was and will never enough to create a successful hairdressing business. It just isn’t. Your great and successful salon business only arrives when you begin letting the public know you are a great hairdresser with a great salon. 

It’s about knowing; managing, aiming, pushing, directing and marketing your salon in ways that could cost you nothing and give you everything. It’s also about finding and using systems that are actually proven to work and work fast in a salon like yours.

And I know that because I’ve done that for many salons as a mentor and also done that for my own salons between 1989 and 2003.

I know for an absolute certainty that there are powerful things that must be done daily to make sure you have a hair salon business that is a success and that in turn gives you a much happier life. Happiness comes from doing the things in life you really feel the need to do. Your salon business either supports that or might actually be preventing that because of the lack of results.

If you are not making enough money or unable to cover your bills or pay your stylists or even unable to pay yourself – you’ll have a huge problem and that huge problem will make you unhappy with your life. A lack of money when you’re working hard can be a real killer. Yet it is fixable and can be fixed fast.

I had to slowly and sometimes painfully learn the art of turning my salon into a real business. A business that could give me the kind of life I wanted. The life I wanted then was really a life built around a young family that needed to be fed, looked after and nourished. I had to create a business that would do just that. That’s exactly what I eventually did. I could not afford for it to fail. Failure for me really meant no food on the table that really was my personal bottom line.

Eventual success in my salons gave me the ability to build my own stunning five-bedroomed converted The Salon Punk www.salonpunk.com 

barn on a farm, have around a one-acre plot of garden with its own orchard and space for my kids to play around and have the time and money to be able to live a more enhanced life as a hairdresser.

So when I say I am not sure why you want to read this book I am saying that because although it seems obvious to me now and what to do with a salon to get it packed, to get busy and to be number one I suppose the truth is it was far from obvious in the early days for me (1985 - 2003). I made mistakes, plenty of them. Some mistakes were huge and almost cost me my salon and salons on more than one occasion. I will share those stories with you as you read along.

Yet, after 17-years with my salons and the hairdressing business I discovered, learned, uncovered and found some of the most incredible ways to make sure not only did we all stay busy but the phone rang constantly, the appointment book was packed and we even had a long list of clients waiting for a last minute appointment. This was an incredible achievement for a school dropout, ex-landscape gardener and punk rocker to hit the top slot in a town of 35 very established salons.

Anyway, be sure of this. Whatever you are going through in your salon right now is pretty normal. Even the salon stars of this world have troubles and issues that would leave you jaw-dropped in total disbelief if you knew them. I know, I’ve worked with some of these guys and seen it first hand in the biggest to the smallest of salons. It is normal. It is fixable and can be fixed faster than you will know right now.

So this book is about my own experiences, my stories, my moments and also it is about real salon issues, it’s The Salon Punk  

about turning your hair salon into a real business that will give you the happier life I know you deserve for yourself, your family and your future.

Are you ready for that?

Ready?

I URGE ALL SALON OWNERS - READ THIS BOOK NOW. ORDER HERE

Alan Forrest Smith and Team Salon Punk

 

Table of Contents

An Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Who Is Alan Forrest Smith. . . . . . . . . . . . . . . . . . . . . . . . . . . .11

1963: A Hairdresser Is Born. . . . . . . . . . . . . . . . . . . . . . . . . .19

1973: My First ‘First’ Business. . . . . . . . . . . . . . . . . . . . . . . .23

1974: The Sewing Machine and Ziggy Stardust. . . . . . . . . . .27

1977: The Sex Pistols And The Hairdresser. . . . . . . . . . . . . .31

1980: Health Is The New Punk. . . . . . . . . . . . . . . . . . . . . . . .35

1989: I’m a Hairdresser My First Salon. . . . . . . . . . . . . . . . . .41

“When’s the last time I changed my hair?”. . . . . . . . . . . 50

“How am I going to manage my hair at home?”. . . . . . .54

1990: More Space Bigger Salon More Problems. . . . . . . . . .63

1991: The Big Salon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69

1989 – 2003: The Big Salon Lessons. . . . . . . . . . . . . . . . . . .85

There Are Basics Business Experts Will Fail To Tell You. . . . .93

What Is Real Salon Business and Marketing?. . . . . . . . . . . .99

Understanding Why Are You In Business – Do You Know?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .101

Visualize Your Perfect Salon Outcome 12-Months From Now. . . . . . . . . .105

Knowing Your Staff?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .113

Is What You Are Already Doing Working?. . . . . . . . . . . . . . .117  

What Needs To Be Done To Stabilize Your Salon?. . . . . . . .121

How Fast Can The Changes Be Done?. . . . . . . . . . . . . . . .125

Who Are You As A Salon And Do You Believe It?. . . . . . . . .129

What Is Your Vision For Your Life? Life Is Short So Think About It?. . . . . . . . . .133

Let’s Get Marketing Your Salon– THE EXTREME METHOD –. . . . . . . . . . . .137

Direct response marketing.. . . . . . . . . . . . . . . . . . . . . .138

Visibility marketing.. . . . . . . . . . . . . . . . . . . . . . . . . . . . .138

Real Case Studies From Real Salons – Fake News And Lies –Lol. . .. . . . . . . . . .147

The young graduate from £250 a week to £1,700 a week. . . . . . . . . . . . . .149

How to sell over 250 Olaplex services –OMG!. . . . . . . .153

New clients up by a totally mental 583%. . . . . . . . . . . .155

Extreme Salon turnaround in 12-days that was NUTS!. . . . . . . . . . . .156

How to get inundated with cvs from the best hairdressers – THIS IS FAIL-PROOF!. . . . . . . .160

Keeping your stylists for years and years and even longer. . . . . . . . . . . . . . . . .162

Screw social media and start a real salon marketing campaign that works. ..  . .165

Get Off The Shop Floor By Breaking Your Arm?. . . . . . . . . .169

Your salon become a business when you treat it less like a salon and more like a business. . . . . .172

Ready To Change - SALON PUNK - Your Salon The EXTREME Way?. .  . . . . . . .175

Stabilize Your Salon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .183

Grow Your Salon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .185

Innovate Your Salon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .187

Stop Everything. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .190

Vision For Your Salon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .195The Salon Punk www.salonpunk.com 7 

Review Everything In Your Salon – For Gods Sake Just Do It!. . . . . .  . . . . . .199

The Plan Of Action Is What You Do Now To Get More. . . . .201

The Marketing Shift That Affects Your Salon – CRITICAL INFO HERE. . . . . . . . .205

The Mental Millennial Mind Shift That Affects Your Salon Right Now. .. . .  . . . . .211

And Salon Management Urgh!. . . . . . . . . . . . . . . . . . . . . . .215

Your Salon – Your Business – Your Life Is A Choice. . . . . . .217

About Alan Forrest Smith & SalonPunk.com. . . . . . . . . . . . 225

More From SalonPunk.com. . . . . . . . . . . . . . . . . . . . . . . . . .229

Don’t Forget Your Free Bonus!. . . . . . . . . . . . . . . . . . . . . . .231